PRIVACY POLICY AND YOUR CALIFORNIA PRIVACY RIGHTS

This is the official privacy policy ("Privacy Policy") for YUDDY.com, an Internet website ("Site," "we," "us," or "our") .  This Privacy Policy governs only the personally identifiable information ("Personal Information") collected by this Site.

Overview: This Privacy Policy is intended to explain our privacy practices and inform you as to:

The kinds of Personal Information we collect from users of the Site and how that information is collected;

·                                 How we use your Personal Information;

·                                 The circumstances under which we disclose Personal Information to third parties;

·                                 How you can access, update or delete any Personal Information collected about you by us; and

·                                 The mechanisms we have implemented to protect your Personal Information.

This Site is offered and made available only to users 13 years of age or older who reside in the , its territories and possessions ("U.S"). If you you do not agree with this Privacy Policy, please do not participate in the features, activities and services that require you to provide your Personal Information. This Privacy Policy is a part of the terms and conditions which are set forth in our Terms of Use Agreement. Both the Privacy Policy and Terms of Use Agreement are legally binding on all users. We reserve the right to revise this Privacy Policy at any time by updating this posting without advance notice to you. Such revisions shall be effective to you immediately upon posting. Notice of material changes to either document will be posted on the Site's homepage. However, we encourage you to check this Privacy Policy and Terms of Use Agreement often for updates. We may also e-mail you about these changes.

We are committed to protecting our users' privacy. Keeping the Personal Information you share with us on the Site secure and ensuring your understanding of how we collect, use, disclose and maintain your Personal Information is important to us. We maintain reasonable physical, electronic and procedural safeguards to protect your information and while no data transmission over the Internet is 100% secure from intrusion, we have used and will continue to use commercially reasonable efforts to ensure the protection of your Personal Information.
 

To all other users of this Site, if you have other questions about this Privacy Policy, please contact our Privacy Administrator at admin@YUDDY.com or:

YUDDY.com

a. Collection of Personal Information During Registration. To register as a member of YUDDY.com, you are required to select a user name and password, plus email address, first and last name, gender, date of birth and zip code. Additional Personal Information requested during the registration process (but not required) may include, but is not limited to, cable/satellite provider, ethnic information, and annual income. We will allow you to change your password, as well as certain Personal Information or Sensitive Personal Information you have given us in order to keep this information current. Among other things, this information helps us securely identify you as a registered or permitted user of those features and functions. Certain Personal Information, such as your user name and date of birth, cannot be changed.

All member benefits are free. You will also have an option to subscribe to a selection of free email newsletters by opting in on the registration page. If you are a registered user, you acknowledge, understand and hereby agree that you are giving us your consent to track your activities and your use of the Site and its functions and features, in connection with your registration. You also agree to this Privacy Policy and our Terms of Use.

b. Collection of Personal Information During Registration or In Connection with Certain Features and Functions. During registration (and possibly at certain other times to enable your use of other features or functions or for security purposes), you will be required to provide us with certain information about you in order for us to allow you to use the features and functions of the Site, including chat rooms, message boards, electronic mail services, messaging services, auctions, shopping, registration and member profile pages.
 
c. Collection of Personal Information In Connection with Contests and Sweepstakes. Membership in YUDDY.com is not always required to enter contests and sweepstakes. There may be a separate registration process which will require the submission of your first and last name, street address, city, state and zip code, email address, telephone number and date of birth. Additional Personal Information may be requested depending on the specific contest or sweepstakes, but submission of such information may be optional. The contest or sweepstakes entry page will provide the specific requirements. You may also have the opportunity to opt-in to special promotions or offers from our generous Advertisers.

d. Use of Personal Information In Connection with Promotions and Offers; Opt Out Procedures. We may contact website users that have registered for or participated in various events by email or text messaging to promote the YUDDY  Site, or send offers for the purchase of goods or services that may of interest to users of this Site. You may "opt out" of receiving marketing and promotional e-mails or text messages from us by using the opt-out mechanism that is contained in an email or text message. However, we may continue to contact you via email for administrative or informational purposes, including follow-up messages regarding the administration of your account, contests you have entered or other transactions you have undertaken. In the event that YUDDY unknowingly sends an email or text message to a child (a person under the age of 13 years) who has registered on the Site in violation of the Site's Terms of Use Agreement, the child or the child's parent or legal guardian always have the right to unsubscribe from receiving future emails or text messages via the unsubscribe (opt-out) mechanism contained in the email or message, or to request termination of the child's registration on the Site. The same is true for the parent or legal guardian of a minor (a person under the age of 18 years old). Please see the "Review, Update, or Delete Your Personal Information" Section for details.

e. Sharing of Aggregate Information with Third Parties. Some of the aggregate customer data we collect may be shared with Advertisers, multiple system cable operators and other business partners of the YUDDY Channel or the Parent Companies, but we do not give any Personal Information to them as part of the relationship except as described in this Privacy Policy. Use of their tracking technology is subject to their own privacy policies. For more information about these third party servers and how to "opt out" of the ad-serving cookie, please click here.
 

Cookies and Similar Technology: We use 'cookie' technology to collect data regarding your visits to the Site. This data is stored in aggregate form and is not used to identify any particular user or individual. We use cookies and similar tracking technologies in a variety of ways, including:

·                                 Keeping count of your return visits to the Site or our Advertisers' or partners' sites;

·                                 Accumulating and reporting aggregate, statistical information in connection with the Site;

·                                 Determining which features users like best; and

·                                 Saving your user name, your password or other information so you don't have to re-enter it each time you visit the Site.

Although we may track the numbers of visitors to inform us on how best to update the Site and enhance the experience for all visitors, Personal Information is not extracted in this process. We use tracking information on an aggregated basis to help us operate the Site, enhance and improve our service, improve the look of the Site and display advertising and marketing information.

This Site may contain advertisements, references and links to other websites and organizations. We may also use third parties to display or serve advertising on the Site and our web-based newsletters. Often these third party Advertisers employ cookie and web bug technologies to measure advertising effectiveness. You should be aware that different rules might apply to the collection, use or disclosure of your information by third parties in connection with their advertisements, promotions and other websites you encounter on the Internet. The use of such technology by these third parties is within their control and not ours. Even if we have a relationship with the third party, we do not control those sites or their policies and practices regarding your information. This Privacy Policy does not cover any use of Personal Information or Sensitive Personal Information that a third party Advertiser or ad server may collect from you. We encourage you to investigate and ask questions directly of them in this regard.

Personal Information Contained in Postings: We respect the privacy of any Personal Information related to or contained in a Posting, unless the information is intended to be disclosed (such Personal Information, except as intended to be disclosed, is called "Confidential Posting Information"). However, we reserve the right to monitor, edit, and disclose your use of the Site or Confidential Posting Information to a third party, if we believe such action is required by law or is necessary to protect and defend our rights, to enforce this Privacy Policy or our Agreement, or to protect the interests of our users, Advertisers, Affiliates, suppliers, operational service providers, and others. Please see the Agreement for details regarding Postings.

Disclosure to Third Parties: We do not sell, rent, lease or disclose your Personal Information to unaffiliated entities or entities that are not our Advertisers, except in the limited circumstances listed below. As stated above, we will disclose Personal Information related to or contained in a Posting in connection with the display of and other services relating to such Posting as such Personal Information is intended to be disclosed. When we plan to disclose your Personal Information to Advertisers, we ask for your consent ("Opt in") to do so, in which case their use of your information is subject to the Advertisers' own privacy policies. The Site also offers co-branded services and features, which are events and promotions (for example, a contest) that we put together with another company ("Co-Branded Partner"). We will share your Personal Information with our Co-Branded Partner and your voluntary use and/or participation in a co-branded service or feature means that you have given your affirmative consent to both the YUDDY Channel and our Co-Branded Partner to collect and use your Personal Information. If you wish to opt-out of a Co-Branded Partner's future use of your Personal Information, you will need to contact the Co-Branded Partner directly.

We also have the right to disclose your Personal Information to third parties for the purpose of administering and maintaining services on the Site. These third parties are called operational service providers, the specialists that provide internal support to operations and activities and/or for Site design, development, hosting and operations including maintenance, management, storage and/or fulfillment of our membership and e-mail clubs, various contests, sweepstakes, services, events and online stores. We use operational service providers to efficiently provide the full range of content, activities and membership services we bring to you and we request that our operational service providers also protect your privacy and not disclose your Personal Information or Sensitive Personal Information to third party marketers that are not associated with this Site. Additionally, such providers are not to use your Personal Information or Sensitive Personal Information for their own marketing or promotional purposes.

We will make your Personal Information and Sensitive Personal Information available to non-affiliated third parties in the following limited circumstances:

·                                 When we are compelled to do so by a governmental agency, court or other entity (e.g., to respond to subpoenas, court orders or legal process);

·                                 If we believe your actions violate any law, regulation, our Terms of Use Agreement, Additional Terms, Rules, this Privacy Policy, or any of our guidelines for promotions, Product offerings or any other features or functions of the Site, or if you threaten the rights, property or safety of the Site, the Parent Companies, or any of their operational service providers, suppliers, Advertisers, other customers or users, or any other party;

·                                 If, in our sole discretion, we believe such disclosure to be necessary or appropriate to investigate or resolve possible problems or inquiries, to protect our business and assets, to defend our interests and/or to comply with our legal and regulatory obligations; or

·                                 In the event of a bankruptcy, merger, acquisition, transfer of control, joint venture or other business combination involving us, or our Parent Companies.